Sustainable CPG Brand

To make product discovery more intuitive, a sustainable CPG brand worked with Infinite Reality to create a virtual home that educated, engaged, and inspired shoppers.

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In order to better understand the shifting retail landscape, Infinite Reality conducted exploratory proprietary research around shopping attitudes, behaviors and pain points in 2024. 

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To make product discovery more intuitive, a sustainable CPG brand worked with Infinite Reality to create a virtual home that educated, engaged, and inspired shoppers.

For a sustainable CPG brand offering home and wellness essentials, helping consumers connect with each product’s purpose was essential. In collaboration with Infinite Reality, the brand created a lifelike, multi-level California home that reflected their customers’ lifestyles. Visitors could explore every room, discover products in real-life contexts, dive into ingredient details, view campaign content, and engage with a branded game.

Download the case study to see how this immersive experience enhanced product discovery and increased conversions.

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Sustainable CPG Brand

To make product discovery more intuitive, a sustainable CPG brand worked with Infinite Reality to create a virtual home that educated, engaged, and inspired shoppers.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

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Unordered list

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