‍The Challenge

Our customer, a Global Toy Brand sought to encourage parents and children to engage with their brand beyond a single point of sale, increasing overall brand affinity and time spent on their e-commerce sites.

‍The Solution

Through collaboration with Infinite Reality, this brand created a virtual museum and retail flagship—each with dynamic, gamified features to showcase the brand's collection and expand storytelling for each branded doll personality. The experiences included two custom journeys: one for parents, and one for children.

The Results

Ultimately, both parents and children exceeded virtual store engagement benchmarks. Users spent ample time playing and re-playing scavenger hunts, quiz-style games, and educational videos.