Global Beauty Brand

To build stronger connections with its VIP audience, a global beauty brand partnered with Infinite Reality to launch a virtual store that evolved with the brand and kept loyal customers coming back.

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In order to better understand the shifting retail landscape, Infinite Reality conducted exploratory proprietary research around shopping attitudes, behaviors and pain points in 2024. 

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To build stronger connections with its VIP audience, a global beauty brand partnered with Infinite Reality to launch a virtual store that evolved with the brand and kept loyal customers coming back.

To deepen loyalty and reward its most valued customers, a global beauty brand created a virtual experience tailored for VIPs. In partnership with Infinite Reality, the brand launched an immersive environment designed for ongoing discovery, revealing new features and exclusive rooms to its top customers first. The experience evolved over time, introducing branded avatars and interactive elements that strengthened engagement and increased customer lifetime value.


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Global Beauty Brand

To build stronger connections with its VIP audience, a global beauty brand partnered with Infinite Reality to launch a virtual store that evolved with the brand and kept loyal customers coming back.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

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  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

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